For nearly 70 years, the Denver Philharmonic has provided music to the community. As far as a brand goes, they didn’t really have one — the logotype was typed in a script with a brown palette.
Ligature was approached by the leadership to redesign the website, and we decided it best to tackle the branding first.
We launched with a survey in April 2013.
“Casual but sophisticated;
sophisticated yet accessible”
“[The DPO] is the girl next door… the type that is as comfortable in a ball cap and t-shirt as she is dressed to the nines.”
“New and hipper version of the great classics”
The DPO icon is made of notes which are an energetic ‘d,’ ‘p’ and ‘o.’
The loose, sketchy quality is paired with an art deco-style font, which reflects the signage on the apartments in “Poet’s Row,” just down the street. The typography tells the DPO’s history while the icon suggests that the orchestra is still young at heart, family friendly and community based.
Taking a step back, the full logo suggests music staff—the ‘dpo’ notes are playing along, and the wordmark itself bounces in a musical way giving the entire logo movement and rhythm.
Visual application of the brand is young, clean, flat and fun.
Be colorful. Be bold.
The map is our official brand pattern. Representing the streets of Denver, the map suggests community and togetherness.
Denver Philharmonic is an Everyperson brand. Communication is casual, conversational, direct and clever — as if speaking to a friend. First and second-person is used engaging the audience directly. While the DPO is intelligent and educated, they’re not high-brow and use common language especially when speaking about music.