In 2010, New York City-based theatre company Waterwell partnered with the Professional Performing Arts School to institute the New Works Lab. The 2011 inaugural production (EMMA by Stephen Karam) proved a resonating success.
In the creation of the 2012 New Works Lab poster for NOTHING IS THE END OF THE WORLD (EXCEPT FOR THE END OF THE WORLD) by Bekah Brunstetter, I developed a logo for Waterwell’s New Works Lab. Set to be used annually on the project, the logo was designed to match the visual brand of the established Waterwell icon.
Designed to stimulate the creation of high-quality, new plays for young actors, Waterwell’s New Works Lab at PPAS offers emerging and established playwrights the chance to develop their work with the support of professional directors and designers and a cast of exceptionally talented high school artists. This annual workshop series presents stripped down, actor-centric productions that add to the canon of thematically rich, complex and original scripts and roles for student actors. After the workshop, the scripts are published by Playscripts, Inc., listing the PPAS production as the original cast and creative team.
Waterwell’s educational mission is to deliver the highest caliber theatre training available to young artists in the nation. Central to that mission is preparing students to be full participants in their profession and to make their own contributions to the canon of new American plays.
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