The logo presented is a versatile, multi-level visual brand that successfully speaks across multiple media materials.
After researching more about Sing For Hope, the feeling I came away with was an overwhelming sense of optimism and excitement. The logo icon presented is an abstract visual representation of sound emanating from a vocalist’s mouth. The brightly colored lines capture the excitement of the work SFH produces and the diagonal direction creates a feeling of hope and optimism for the future of the nonprofit. The circle from SFH’s logo is brought in to this visual as the “mouth” of the vocalist tying the gala materials back to its own visual identity. The proposed gala logo uses the color and typeface from Sing For Hope’s corporate visual identity as well.
The following slides feature the logo mark in a variety of different uses: the logo on a white background, the logo reversed on a magenta background, the icon alone, and finally, a logotype utilizing the icon within the text.